The UPS Company
“The UPS company: a direct marketing case study” in Marketing: questions, exercises and case study, Jourdan P. and Matthieu J-P, directed by Pierre-Louis Dubois and Alain Jolibert (éds.). Economica, Collection Management, 323-340.
“The UPS company: a direct marketing case study” in Marketing: questions, exercises and case study, Jourdan P. and Matthieu J-P, directed by Pierre-Louis Dubois and Alain Jolibert (éds.). Economica, Collection Management, 323-340.