In collaboration with Exane BNP , a major player in the Finance market in Europe and a recognized specialist in research and sector analysis on European equities, Promise , consultancy and marketing research, publishes the results of the 1 ^st wave of the Barometer Promise – Exane BNP « Luxury and Desirability 2015 ». This barometer class the top 15 most exclusive and most desirable brands  in France in the Fashion sector . This barometer is established among the wealthiest women and focuses on the brand ready-to-wear, bags, shoes and accessories from the rankings Industry Interviews, Exane Paribas Estimates & Analysis (2014).