Marketing Research

“Marketing Research: methods for research and surveys in marketing”, Gestion Sup / collection manager: Christian Pinson, DUNOD, PARIS, 521 p.

Education contest for the creation of innovative companies

“Education contest for the creation of innovative companies: the example of TELECOM and Management SudParis’ Entrepreneurial projects”, p. 127-137. Published within The Francophone Entrepreneurship: evolution and perspectives, directed by Yvon Gasse. Editions: L’Harmattan.