French review of the marketing n°236 (1/5)
Editor : Philippe Jourdan
Articles of Ph. Jourdan, J. Gouteron, L. Graillot, R. Mencarelli, D. Bourgeaon-Renault, S.Marteaux, J-F. Notebaert, M. Pulh, I. Trabelsi Trigui, G. Giraud, A. Lebecque and A. Teissier.