French review of the marketing n°239 (4/5)

Editor: Philippe Jourdan

Articles of Ph. Jourdan, N. Gardes, S. Beguinet, E. Delacroix, V. Guillard, J. Cloutier, E. Frenette, M.J. Lachance, A.Vignolles, A. Bonnefont and 01C. Veille.