French review of the marketing n°241 (1/5)
Editor: Philippe Jourdan
Articles of Ph. Jourdan, D. Bachelet, J.-F. Boss, S. Piquet, J. Antoine, Th. Antoine-Paille, D. Le Serre, C. Chevalier, A. Clauzel, N. Montargot, A. Gretry, C. Brandt and C. Delcourt.