French review of the marketing n°244/245 (4/5/5)
Editor: Philippe Jourdan
Articles of Ph. Jourdan, J.-C. Pacitto, J.-L. Chandon, M. Maazoul, S. Khalbous, C. Chamard, J.-C. Liquet, M. Mengi, S. Dekhili, M. Akli Achabou, A. B. Bonache, M. Filser, Th. Stenger, A. Clauzel, C. Riché, J.Ph. Galan, A. Vignolles, F. E. Balkini, H. Hadj Salem, K. Fenni and 01P.M. Windal.
