March, 31, 2014

Municipal elections: “Tell me what you drink, I’ll tell you who you vote! “

Press releases

Following the results of the municipal elections, Promise Consulting, consulting and marketing research, specializing in the measurement of brand value, in partnership with the Huffington Post, questioned the French on their preference of alcohol based their political color … This study (*) conducted with a sample of 1497 French, notably reveals “new deals“!

Read the whole article
March, 31, 2014

Le télégramme

Press

Unusual. For each political camp his favorite drink.

Read the whole article
March, 03, 2014

Revue Française du Marketing

Press

Can the Big Data development represent the end of Marketing studies ?

Read the whole article
March, 01, 2014

French review of the marketing n°246 (1/5)

Research

Editor: Philippe Jourdan

Articles of Ph. Jourdan, G. Séré de Lanauze, B. Siadou-Martin, P. Ezan, S. Mallet, C. Rouen-Mallet, A. Matri Ben Jemaa, H. Najjar, Z. Ghali and G. Guintcheva.