The universel Motor Show 2014 opens October 4, 2014 at the Porte de Versailles, Paris. The opportunity for industry professionals to attend the meeting with their public and potential buyers. At a time when the automobile seems to go out of fashion for some, be a decline in value for others, Promise Consulting, studies and consultancy company specializing in the study of the consumer perspective of brands, publishes some results of a major study of the French and their relation to automobile brands.