And the ideal brand for an engagement ring is …
IN BRIEF … 15% of the French plan to receive or deliver an engagement ring in 5 years.
Engagement rings : the French enticed by the jewelery made in France.
Engagement rings: the French enticed by the jewelery made in France.
According to a study by Promise, consulting and marketing studies, 15% of the French plan to receive or offer an engagement ring in the next 5 years. A share is as high as nearly 30% among 18-34 year olds. That is likely to awaken the enthusiasm on the occasion of the Feast of St. Valentine.
Mode of collection : Online data collection through our own access panel.
Data collection period : 2nd half of 2014.
interview’s Target : French representative population over 18 years in terms of gender, age, CSP and residential area.