Launch of the Apple Watch : Apple can it become a luxury brand ?

This week the group Cuppertino unveiled its long-awaited Apple Watch: beyond technological innovation, the highly aesthetic character of this latest addition Apple calls. And for good reason ! For the design, the Apple brand was surrounded by big names in the world of fashion and luxury (Yves Saint Laurent, Tag Heuer, Burberry …).

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French review of the marketing n°251 (1/4)

Editor: Philippe Jourdan

Articles of J.-C. Pacitto, O. Berge, T. Albertini, D. Bereni, X. Pieri, A. Lapeyre, Z. Malas, D. Guiot, N. Makaoui, H. Nagati, G. Paché, L. Attuel-Mendes, M. Filser and J.-F. Notebaert.