Dark Planneur
The Barometer “Luxury and Desirability 2015 Promise BNP Exane” explained by its creator, Philippe Jourdan.
Dark Planneur
The « Luxury and desirability 2015 » barometer – Promise BNP Exane”
Storytelling : how effective for branding ? 1 of 3 French expect from a brand that tells him a story
Promise delivers here the main findings of the study:
The emergence of emotional criteria in the consumer …
If the quality of products and services offered by fashion and beauty brands remains a fundamental criterion for buyers ( 45% of respondents placed in 1 st position for fashion brands and 49% for beauty stores), the ‘Promise study reveals the emergence of expectations that are more emotional today. Indeed, just over 20% of men and women surveyed seek interaction, dialogue, emotion, a story around the brand …
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