On the occasion of the opening of the COP 21 at Le Bourget this weekend, many brands have chosen to communicate about their initiatives for the fight against global warming and, more generally, around their commitment to sustainable development. Corporate funders and partners are natural leader but should they be the only ones concerned?

   * We remain convinced that it is in the interest of the strong brands of tomorrow – and not only in the energy sector – to take the initiative in the fight against global warming. Any process of production and consumption is destructive of resources. Now the brand ethic is today inseparable from a strong need expressed by consumers: to satisfy our “want” purchase without endangering the existence of future generations. This is an implicit pact , inseparable from any brand ambition.

The Black Friday event imported from the United States, and held this Friday 27 November, was an opportunity for retailers to increase their sales to the Christmas holidays approach. However, in the present context, it had to keep the Black Friday ?

* Black Friday: an unfortunate name in the context of the dramatic events lived in Paris?

* Was there not strong opportunities to mobilize around positive values ​​by renaming the event?