What are the trends and challenges of brands in 2016? He will be digital at the heart of their strategies? Philippe Jourdan, Valerie and Jean-Claude Jourdan Pacitto three recognized experts in marketing, publish an original work in the deliberately provocative title ”  The Marketing of the Frog, new brand strategies for new consumers  .” An inventory uncompromising: consumers become conso-wing, have changed faster than brands and marketing can die tomorrow the frog syndrome! Packed with examples, leaning on baseline studies, this book is a plea for a redefinition of strategies and marketing tools to win back consumer declined by 5 portraits robots.