Is the engagement ring has-been ?

The marketing of the frog in « La tête dans les nuages ».

Welcome to the world fighting consumer  – Marketing & Innovation.

Summits Digital : new consumers, new marketers.

Give a young shot to your marketing strategy : exploit the 5 new consumer profiles!

Publication in Kawa Editions of the last book of Philippe Jourdan, Valerie and Jean-Claude Jourdan Pacitto: “Marketing of the frog – New brand strategies for new consumers.”

« The marketing of the Frog » : what brand strategies for new consumers ?