Conference : The Marketing Of The Frog, presented in Paris

An instructive discussion concerning the Fighting Consumer that has not let the marketing participants insensitive due to their highly solicited Twitter networks. Organized by Visionary Marketing on behalf of its customer #Promise Consulting and the authors of the book : Philippe Jourdan, Valérie Jourdan and Jean-Claude Pacitto.  #marketingdelagrenouille

MODA 24

Unicità, qualità e design spingono i brand in Cina. Hermès, Chanel e Prada tra i top.

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Indo Pulse

Louis Vuitton’s positive Chinese placement a result of slow, steady growth.

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The MO Down

Chinese consumers love their Chanel and Hermès.

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Philippe and Valérie Jourdan shared the learnings of their book “The Frog Marketing” with the CMIT

Nice discussions and dedications. Thanks to Jean Denis Garo.

China Ready

Chanel most desirable Brand among Chinese Affluents.

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Breakfast debate with Philippe and Valérie Jourdan around their work: marketing of the frog.