This morning, there were intense conversations concerning the Digital revolution, Marketing bashing and the reconciliation between the B2B and B2C’s behaviors.

Intervention of Philippe and Valérie Jourdan  CEO #Promise led by Jean-Denis Garo : Presentation of the book the #marketingofthefrog published in Kawa éditions. Favored by social networks, in front of several Marketing Managers from the IT sector.

A Debate-evening devoted to China and luxury under the theme: «What strategies for luxury brands in China in 2016 and beyond? »

Philippe Jourdan, CEO #Promise, will speak in a debate on a prominent topic, sharing the lessons from many researches that have been conducted in China for 10 years in the world of Fashion and Luxury for the most prestigious brands.

The debate will start at 19 :00 at Hôtel de l’Industrie, 4 place Saint Germain des Près, 75006 Paris, France.

Luxury Feed

Chanel most desirable brand among Chinese affluents : report

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Luxury Daily

Chanel most desirable brand among Chinese affluents: report

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Les sommets du digital 2016 – La Clusaz : Conference on the theme: «New brand strategies for new consumers: place of the digital in purchasing strategies.»

Kablages

Summits digital – 2nd day.

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Shanghai Daily

Chanel most desirable brand among Chinese affluents : report

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