Paper Blog
The marketing mix of the 4Ps is dead … rethink your marketing strategy via the 5 psychological profiles!
Trophy « Research and Innovation »: Exclusivity & Desirability of luxury brands high range
Surveys Category.
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Studies and Innovations Awards 2016: complete results and photos.
Fréquence Optic
Service Excellence, Nikon … BBGR demonstrate the extent of his potential.
The Opening Word Experts’s Conference, Thursday, April 14, 2016 : Luxury and China «issues and prospects for French brands».
How to seduce the 3rd generation of luxury buyers in China ? What are the most exclusive and desirable brands in Greater China today ? … Philippe Jourdan, an expert in marketing studies and luxury brands accompanist will answer these questions and will share with you in theWord Experts’s opening at the spring studies.
Location: Palais Brongniart in Paris.
From 8:30am to 10:00am.
April 12, 2016 : Dedication of the book « Le Marketing de la grenouille ».
Evening exchanges of best practices organized by Adetem, the pleasure of having a dedication of « Le Marketing de la grenouille » written by Philippe Jourdan, Valerie Jourdan and Jean-Claude Pacitto : Our 21st century is marked by a shift in consumers behaviors.
Location: Club des Jeunes Pros – Paris.
At 7.30pm.
April 12, 2016 : Philippe Jourdan on BFM Business : Trend Shopping – Paris overtakes the Hong-Kong as the first destination of Chinese to purchase luxury goods
Philippe JOURDAN, associate #PromiseConsulting, expert market research and advisor of luxury brands, analyze at #BFMBusiness the luxury goods consumption trends of the Chinese.
With Karine Vergniol presenter at BFM Business, Olivier Abtan, Associate Director and Global Head of Luxury BCG expertise and Jing Yang, founder of Bonjour Brand.
View the show following the link : http://urlz.fr/3oBi