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Innovation and consumers : Sometimes you have to listen without ever hearing!
Philippe Jourdan’s participation to the “Livre blanc” of the “Future of story telling”
Nowadays the consumer faces a multitude of data and information flows coming from a hyper- communication society that needs to choose between multiple options.
Agence 79C du storytelling.
Promise Consulting
Undertake is written by Frank Janssen with the contribution of Jean Claude Pacitto and Philippe Jourdan – Promise Consulting.
French review of the marketing n°256 (2/4)
Editor: Philippe Jourdan
Articles of Ph. Jourdan, J.-C. Pacitto, H. Turki, F. Sayadi, L. Boujbel, A. Clauzel, C. Riché, M. Vidal, B. Hetet, C.-L. Ackermann, J.-P. Mathieu, I. Abbes and Y. Hallem.
Output of the book : “Entreprendre une introduction à l’entrepreneuriat”, written by Frank Jansen with contributions from Jean Claude and Philippe Jourdan Pacitto Promise Consulting.
“With my colleague Jean-Claude Pacitto, we wanted to dismantle a misconception that SMBs do not have marketing approach. In fact, they adopt today a unique marketing approach, pragmatic, often based on confrontation the observation of the terrain and marketing strategy developed… “, explains Philippe Jourdan CEO of Promise Consulting.
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