Crystal Events (organizer of the Cristal Festival in Courchevel) launches the « Crystal Digital Book ».
For this occasion, Promise Consulting is nominated for this award with his book “Marketing of the Frog news for new consumer brand strategies”.

Philippe Jourdan, president of the jury of this first edition, sincerely thanks the multidisciplinary jury of nine members, consisting of academics and professionals, French and Francophone (2 Swiss, 1 resident in Switzerland and one resident in San Francisco), for their adopted scientific assessment process based on the following criteria: originality of the subject, mastery of literature, rigor of the scientific and methodological approach, coherence of the argumentation and finally, the paper’s managerial contributions and its usefulness for Marketing professionals.