Wealthy Americans have a weakness for Italian luxury houses. Prada, Gucci, Versace and Armani monopolize the top of various rankings of the 2016 barometer Promise Consulting and Exane BNP. Conducted among 750 American women from a home in the monthly income of 12,500 dollars (11,100 euros), Class 22 luxury brands evaluated according to different criteria.
The Italian brands (Gucci, Armani, Prada …) dominate their American or French counterparts, according to a barometer conducted among wealthy American consumers.
They are leading in reputation and exclusivity.
« social media listening : the noise signal » is a result of a collective approach with expert’s meetings from different backgrounds, the document is fed by many accounts, including the ones of Emmanuelle Leneuf of FlashTweet, Philippe Jourdan, CEO of Promise Consulting, or Anna Walid.
Available to Kawa editions.
Contribution of Philippe Jourdan to the white paper to Yann Gourvennec
Kawa Editions
54 pages
ISBN: 978-2-36778-099-3
Release date: September 2016