Philippe Jourdan, Partner Promise Consulting, associate university professor, editor of the French Journal of Marketing and member of the American Marketing Association (AMA), has contributed with its expertise in the business studies and management brands, the white paper « Futur of Story Telling ».
The book explains the evolution of Story Telling, or how how to «  tell a story » with consumers has to change.

Philippe Jourdan, Partner Promise Consulting, associate university professor, editor of the French Journal of Marketing and member of the American Marketing Association (AMA), has contributed with its expertise in the business studies and management brands, the white paper « Social Media Listening ». The book deals with social networks, their limitations and their scopes.