French review of the marketing n°257 (3/4)
Editor: Philippe Jourdan
Articles of Ph. Jourdan, J.-C. Pacitto, S. Belaid, Ph. Breton, J. Lacœuilhe, P. Baudier, Ch. Ammi, G. Séré de Lanauze, B. Siadou-Martin, S.-A. Sauvegrain, F. Fort, M. Padilla and S. Chabi.