Philippe Jourdan, Valérie Jourdan and Jean-Claude Pacitto, founding partners of Promise Consulting Inc. and associate researcher at ESSCA, by their expertise in marketing and digital, wished to contribute to « Le Digital Explained to my Boss », A book by Yann Gourvennec and Hervé Kabla published by Kawa to be published on 16 March. The book deals with digital, its weight in our everyday consumer but also in that of companies.