Revue Française du Marketing n°261 (3/4)

Chief Editors : Philippe Jourdan & J-C Pacitto

Articles of H. Hadj Salem, F. Bakini, N. Mkaouar, L. Graillot, J-B. Welté, A. Ochs, O. Badot, C. Rochette, C. Zumbo-Lebrument, S. Belaïd, S. Ben Mrad, J. Lacoeuilhe & H. Turki Tlili.

Philippe Jourdan intervened during the After Emotionnel on the world of cosmetics

Around the theme “The emotional world of cosmetics”, Philippe Jourdan had the opportunity, as an international expert of the luxury and the beauty markets, to intervene to expose the last results of the study on the beauty’s sector which knows many developments.

The Philippe Jourdan’s intervention was followed by that of Aurélie Chavas, CEO and founder of Detoxetmoi, after several experience in the retail among L’Oréal and Yves Rocher … In order to share her experience on evolutions that the cosmetics’ world met.

Promise Consulting participated in the ADETEM FACTORY

Promise Consulting went to the ADETEM FACTORY’s day, a day to understand: “How the artificial intelligence multiplies the power of the marketing and revolutionizes customer experience?”

Philippe Jourdan intervened during the Hi-Team’s evening on the subject of cosmetics and of the digitalization

During the evening organized by Hi-Team, Philippe Jourdan spoke in order to spotlight and expose the place of the digitalization in the beauty’s sector.

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