LES ASSISES DE LA PROMOTION
Philippe Jourdan speaks at the Assises de la Promotion on the theme “At the time of the fighting consumer, what strategies for brands and consumers?”
Philippe Jourdan speaks at the Assises de la Promotion on the theme “At the time of the fighting consumer, what strategies for brands and consumers?”
Friendship: nothing like an impromptu meal with friends, thanks Any D’Avray!
The renewal of food e-commerce
Promise Consulting participated in the 6th edition of the Cité du Luxe organized by EIML on the theme of “the transformation of luxury places”.
Sugar: a new object of desire and luxury?
Defending the cause of threatened animals is what Lacoste has chosen to do through an operation that has caused much ink to flow: replace its celebrated crocodile by 10 other logos. A communication coup perfectly well conducted… But after?
An exhibition not to be missed by all marketers. The boundaries between retail and art are becoming increasingly fine.