L’OPTICIEN PRESSE

GESTION 2000

View point: Could culture explain differences of entrepreneurial dynamism? The cases of France and England;

It is never easy to answer complex questions such as why the differential of entrepreneurial dynamism between countries or continents. As often the causes are multiple. Confronted with the need to understand and act, actors involved in entrepreneurial development and especially public authorities need more comprehensive explanations that can mobilize energies and simplify the search for causes.

We will never understand the success of culturalist explanations if we do not place them in a context of demand for causal simplification of the phenomena studied. These explanations have tended to become seductive theories in the sense of Boudon (1986) and have lost their scientific validity.

Examining the differentiated trajectories of France and England in terms of entrepreneurship will allow us to better reveal the influence of the politico-institutional context on entrepreneurial development and thus relativize the “culturalist” explanations that ultimately explain not much.

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PHYSICAL COMMERCE VS. DIGITAL COMMERCE | CROSS-CHANNEL BAROMETER | RESERVATIONS

To continue its cross-channel study, Promise Consulting, a research company specialising in the evaluation of the performance of marketing strategies, took an interest in reservations (hotel, car rental, plane / train / coach ticket reservations) in this period of traffic disruption due to SNCF strikes.

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Participation in the 6th edition of the “City of Luxury”

Promise Consulting was present for the 6th edition of the Cité du Luxe, to testify to the profound transformation that luxury goods distribution is undergoing today.

Travel to Casablanca

Valérie Jourdan, CEO of Panel On The Web, visited Morocco, Casablanca, as part of the activity.