CHANEL

Good analysis of Luca Solca: we are happy to work with a calm and human analyst. He knows how to give our metrics on desirability the necessary perspective, even in the most tragic circumstances. A perfect illustration of the complementarity of the figure and the human!

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#luxury#Chanel

YUKA

VIA STRATEGIES: David Leclabart, DG Australia

Today, 18% of French and 27% of those under 35 use applications like Yuka.

New trusted third parties
These applications pose the crucial question of the trusted third party, which was historically the brands that functioned as a beacon in the night, a benchmark that guaranteed the quality of what was sold. Then, with rising mistrust, the labels began to play this role and now, we shop a phone in hand. We no longer read packaging, we scan barcodes.

THE NEW TRUTH

Influencia: GAÏA’s Eye: Virtual Influencers

February Chronicle

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