TRIP TO SWITZERLAND
Promise Consulting travel to Switzerland to meet clients.
HIGH PRICE, IMAGE CONTROLLED … IS APPLE A LUXURY BRAND?
Gael the Bellago questions Philippe Jourdan and Jean-Noël Kapferer.
High price, controlled image… Is Apple a luxury brand?
Published by Gael LE Bellego | Capital, 25/03/2019
The iPhone XS Max is worth 1,659 euros, the Apple Watch 4 is equipped with a Hermès leather strap, and the… Does owning an Apple brand item make us the “happy few”? November 2018: at 114, Champs-Elysées, Apple opens a 2900 square meter temple (photo above) on six floors! Its new flagship is a real eye-catcher: a corner rotunda, oak staircases, restored 19th century stained glass windows, a glass roof equipped with solar panels? To be displayed like this, on the most expensive avenue in the world (rent of 14 million euros per year), is bling and ostentatious indeed. But above all, it seems the surest way to “be”. Even today, when we think of “luxury”, we first think of the heritage sectors (fashion, leather goods, jewellery, cars…), but above all of the names of groups, brands, the refined coats of arms of a distinguished, celestial industry. Kering, LVMH, Richemont, Hermès, Chanel… “Oh la la”, and hand on the mouth in O.
#Conso #Iphone #Apple #France
SOCIAL MEDIA
Tinder “I thought I spoke with 50 men on Tinder, they were 800”
A must-read to understand how social media and other applications exploit our liquido-narcissistic bias. We have written and described it many times.
EUROPE, CHINA AND THE REST OF THE WORLD
Conference host by Philippe Jourdan and Ulysse Gosset at Maison de l’Europe
#keynotespeaker #buildingopportunities#professionalteam#politiqueinternationale #jaimeleurope#european #vision #leadership #europe #china #world
CITE DU LUXE
Conference host by Philippe Jourdan at EIML, Ecole Internationale du Marketing et du Luxe
#millenial #luxurylab #luxuryexperts#identifytrendsandinsights #staytuned#sustainability #consumerexpectations #citeduluxe2019
VAN CLEEF & ARPELS
In 2019, Van Cleef produced an exceptional collection of ruby jewels, a rare stone. An exhibition of unique pieces with large stones – a 60-carat ruby - in Bangkok.
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