Focus on China, with the second wave of Promise Consulting’s “Desirability & Exclusivity of Luxury Brands” Barometer, followed by a more global conversation with the authors of the book, Le Luxe Demain, around this desirability of luxury and its evolution.
Philippe Jourdan, will present the main findings of the second wave of the “Desirability & Exclusivity of Luxury Brands” Barometer on the Chinese market, with also a few highlights to remember about other luxury markets (Europe, US). After a first wave in 2015, this is an opportunity to take stock of the new entrants and exits, but above all to confirm the importance of Desirability and Exclusivity as indicators of the commercial and financial performance of these luxury brands.