Value and marketing of luxury brands in the face of the crisis
Xerfi Canal https://www.xerficanal.com/ received Philippe Jourdan, founder of Promise Consulting, professor at IAE Paris Est Créteil, to discuss the luxury brand evaluation and brand equity https://www.xerficanal.com/iqsog/emission/Philippe-Jourdan-Valeur-et-marketing-des-marques-de-luxe-face-a-la-crise_3749444.html