November | 2021 | Promise Consulting inc

November, 30, 2021

Visibility or representation of reality: you have to choose!

by Philippe JOURDAN and Jean-Claude PACITTO

A deadly epistemological virus threatens the marketing and communication professionals community: that of confusing two concepts, however very different, visibility and representativeness. To want to base decisions, often strategic, on visible facts rather than on representative data, the marketing and communication sphere could eventually sign its end.[LEARN MORE CLICK HERE]

November, 29, 2021

Communication-marketing: visibility or representation of reality, you have to choose!

News / Press releases / Research

Visibility or representation of reality, you have to choose!

A deadly epistemological virus threatens the community of marketing and communication professionals: to confuse two very different concepts, visibility and representativeness: [CLICK TO READ]