Determined to fight, it adopts today against brands and distributors strategies of resistance, guerrilla, not hesitating to procrastinate, playing the competition, preferring the subscription to the property, frequenting the short circuits, harassing the brands, being patient or simply doing without buying. More than ever, brands must, in turn, respond to new challenges.
This is how Philippe Jourdan portrayed the portrait of the Conso’Battant at our event on Tuesday, September 27, 2022 at Mon Paris https://www.mon-paris.fr/.
A breakfast for businesses, decision-makers and brands in the wake of our book Le Marketing de la Grenouille https://business.lesechos.fr/directions-marketing/marketing/experience-client/021613336216-le-marketing-de-la-grenouille-206468.php