Philippe Jourdan, university professor, founder of Promise Consulting, an expert in branding and #brandequity measurement, and Sylvain Flender, anthropologist and hypnologist of https://thenewanthropology.com/ presented us their methodological approach #Deepinsight based on #Flash #Hypnosis during our “breakfast” on January 26, 2023, at Mon Paris https://www.mon-paris.fr/.

This innovative, hybrid approach makes it possible to identify consumers’ unsuspecting and semi-conscious motivations, innovate, test customer journeys, and explore the imaginary.