Interventions

The relationship to time, a new variable for segmenting expectations in the world of luxury tourism

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Market research is essential even if it is criticized/ Interview of Philippe Jourdan in Visionary Marketing

Visibility or representation of reality: you have to choose!

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The challenges of hybrid training: favouring made in local to made in elsewhere

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Value and marketing of luxury brands in the face of the crisis

Xerfi Canal https://www.xerficanal.com/ received Philippe Jourdan, founder of Promise Consulting, professor at IAE Paris Est Créteil, to discuss the luxury brand evaluation and brand equity https://www.xerficanal.com/iqsog/emission/Philippe-Jourdan-Valeur-et-marketing-des-marques-de-luxe-face-a-la-crise_3749444.html

2021 luxury market update : it’s all about digital and China

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Luxury market in 2021: the irresistible rise of digital and China/ Interview of Philippe Jourdan by Yann Gourvennec of Visionary Marketing

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