We must evaluate change not in a purposive way, repeating over and over again that it is necessary and content ourselves with this assertion, but by examining in depth the practices implemented, the consequences of the change on staff, on customers, and, from a global perspective, on the company as a whole: https://bit.ly/3EuFClm
Julien Quidor Dit Pasquet, co-founder of the creative and committed agency The Good Company, created The Good Proof in partnership with Promise Consulting and The New Anthorpology. A tool to help brands identify, create and prioritize their CSR commitments.
64% of French people think a brand should communicate if it implements #CSR (corporate social responsibility) actions. Faced with this number, the mistrust of the same respondents is very high: 66% believe that the actions promoted are not a reality. This finding has accelerated since 2019, when they were only 49%. For Julien Quidor Dit Pasquet, co-founder of the creative agency The Good Company, “We are witnessing a responsible revolution where brands will be disrupted socially and environmentally on their responsibilities.
A new offering to help brands identify, create and prioritize evidence of their commitment.
Which proofs of commitment to prioritize for communication? How to differentiate ourselves when all brands today are looking to highlight their social and environmental obligations? Which innovations with a positive impact should be prioritized? Should we communicate on a single symbolic proof of commitment or share a broad spectrum of CSR commitments? Where to start, quite simply.
To answer these types of questions, The Good Company, a committed and responsible consulting agency in partnership with Promise Consulting and The New Anthropology, is launching a new tool for brands: The Good Proof.
The Good Company, a committed and responsible consulting agency, in partnership with Promise Consulting and The New Anthropology, is launching a new tool to help brands identify, create and prioritize evidence of their commitment.
When all brands today seek to highlight their social and environmental commitments, what evidence of responsibility should be prioritized for communication? Which innovations with a positive impact should be prioritized? How to differentiate? To answer all these questions, The Good Company, a committed and responsible consulting agency with Promise Consulting and TNA, is launching a new tool, The Good Proof, to help brands identify, create and prioritize evidence of their commitment.
The Good Company, a committed and responsible consulting agency, in partnership with Promise Consulting and The New Anthropology, is launching a new tool to help brands identify, create and prioritize evidence of their commitment.
When all brands today seek to highlight their social and environmental commitments, what proof of responsibility should be prioritized for communication? How to differentiate? What innovations with a positive impact should be prioritized?
A new offering to help brands identify, create and prioritise evidence of their commitment.
What evidence of commitment should be prioritised for communication? How to stand out from the crowd when all brands today are seeking to highlight their social and environmental commitments? What innovations with a positive impact should be prioritised? Should we communicate on a single emblematic proof of commitment or – conversely – communicate on a wide range of CSR commitments? Where to start, quite simply …
It is precisely to answer these types of questions that The Good Company, a committed and responsible consulting agency, in partnership with Promise Consulting and The New Anthropology, is launching a new tool for brands: The Good Proof©.