Press

Publication in Kawa Editions of the last book of Philippe Jourdan, Valerie and Jean-Claude Jourdan Pacitto: “Marketing of the frog – New brand strategies for new consumers.”

« The marketing of the Frog » : what brand strategies for new consumers ?

Unicità, qualità e design spingono i brand in Cina. Hermès, Chanel e Prada tra i top.

Louis Vuitton’s positive Chinese placement a result of slow, steady growth.

Chinese consumers love their Chanel and Hermès.

Chanel most desirable Brand among Chinese Affluents.

Chanel most desirable brand among Chinese affluents : report