Research

French review of the marketing n°253 (3/4)

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French review of the marketing n°252 (2/4)

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French review of the marketing n°251 (1/4)

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The increased Marketing

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French review of the marketing n°250 (5/5)

Editor: Philippe Jourdan

Articles of Ph. Jourdan, Ch.De Lassus, M. Mercanti-Guérin, M. Racat, S. Capelli, A. Ravoniarison and D. Bachelet.

French review of the marketing n°248 (3/5)

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Marketing Techniques – IUT

Authors: A. Bourdoux, N. Bernard, R. Dalle, S. Marty, G. Pfeifle, N. Stride, A. Parizot, M. Foutelet, I. Bournaud, A.-M. Hinault, O. Caïra, J. Hennebert, C. Moulin-Desmet, P. Jourdan, D. Calmels, É. Maurus, N. Claret, G. Galindo, A. Segura, O. Le Dantec, P. Mercati, M.-H. Bonifassi, S. Murdoch Stern, T. Zuzic, M. Varlet, A. Bucher, J.-L. Siegwart, L. Cassio – Collection: Réflexe IUT, Nathan