Press releases

The Ray-Ban continues to the eyeful !

Fashion accessories, sunglasses this summer are still needed to complete a look and shine on the beaches or the tarmac. To learn more about brands and favorite of French, Promise Consulting, consulting and marketing research, specializing in the measurement of brand value, in partnership with the Huffington Post, reveals the results of its new survey the French and their preferences in solar optics.

Read the whole article

SUMMER SALE 2014 : Does luxury interest to break ?

Our expert Philippe Jourdan, founder of Promise Consulting, is at your disposal to provide his insight into the following :

* What is the strategy of the big names in luxury vis-à-vis the price?
* This strategy she has changed in recent years?
* Who are they targeting?
* What is the risk to brands in economic terms? in terms of image?

Read the whole article

European elections : « Tell me what you drink, I’ll tell you who you vote ! »

The day before the European elections, Promise Consulting, consulting and marketing research, specializing in the measurement of brand value, in partnership with the Huffington Post, interviewed on French preference for alcohol related according to their political color …

Read the whole article

10 YEARS OF STUDIES IN COSMETICS : WHAT MARKETING LESSONS FOR INTERNATIONAL MAKE-UP BRANDS ?

As part of a series of lectures in Europe, USA and Asia, Pr. Philippe Jourdan, a founding partner of Promise Consulting, consultancy and research specializing in brand value, hosted a conference / grandchild breakfast on the theme « 10 years of cosmetic studies: what marketing lessons for international brands of makeup? ».

Read the whole article

Asia – Europe – USA : What growth levers for makeup brands ?

on the occasion of the international conference MAKEUP IN SEOUL, which was held on 13 and 14 March, the consulting group Promise Consulting and Marketing Research announced the 10 extracts key lessons from 10 years of market study World of cosmetics.

Read the whole article

Municipal elections: “Tell me what you drink, I’ll tell you who you vote! “

Following the results of the municipal elections, Promise Consulting, consulting and marketing research, specializing in the measurement of brand value, in partnership with the Huffington Post, questioned the French on their preference of alcohol based their political color … This study (*) conducted with a sample of 1497 French, notably reveals “new deals“!

Read the whole article

Lingerie: The French tricolor plébiscitent brands!

On the occasion of Valentine’s Day this Friday, February 14, Promise Consulting, consulting and marketing research, specializing in the measurement of brand value, in partnership with the Huffington Post, reveals the Top 10 lingerie brands ideal as French. This study (*), conducted among a sample of 1,001 French, also reveals the following ranking of the brands that have the favor of men, and those rather seduce women.

Read the whole article