Event

February, 04, 2021

The Good Company launches The Good Proof and wishes a Happy New Year to those who believe in it.

Event / Interventions / Press releases

The Good Company, in partnership with Promise Consulting and The New Anthropology, is launching a new tool for brands: The Good Proof. The Good Company, a consulting agency, launches The Good Proof, a new offering to help brands identify, create and prioritise evidence of their commitment.

The Good Proof combines three types of expertise: The Good Company’s expertise in brand consulting, Promise Consulting’s expertise in market research and customer intelligence and The New Anthropology’s expertise in design thinking and exploratory collective thinking. A unique approach for a specific objective: to help brands see more clearly through the myriad of possible CSR commitments by enabling them to prioritise their evidence.  This methodology, which is based on 5 key and standardised evaluation criteria, ultimately enables corporate decision-makers to define the priority areas of their engagement strategy and to direct their investments towards the most relevant and promising evidence.

[READ MORE]

January, 29, 2021

THE GOOD COMPANY LANCE THE GOOD PROOF

Event / Interventions / News / Press

A new offering to help brands identify, create and prioritise evidence of their commitment.

What evidence of commitment should be prioritised for communication? How to stand out from the crowd when all brands today are seeking to highlight their social and environmental commitments? What innovations with a positive impact should be prioritised? Should we communicate on a single emblematic proof of commitment or – conversely – communicate on a wide range of CSR commitments? Where to start, quite simply …

It is precisely to answer these types of questions that The Good Company, a committed and responsible consulting agency, in partnership with Promise Consulting and The New Anthropology, is launching a new tool for brands: The Good Proof©.

[READ MORE]

January, 29, 2021

THE GOOD PROOF: THE TOOL FOR IDENTIFYING EVIDENCE OF COMMITMENT

Event / Interventions / News / Press

In the jungle of good intentions, real or supposed brand commitments, how do you find your way around? Who to believe? Should we communicate or not? The Good Company, with Promise Consulting and The New Anthropology, offers a new tool: The Good Proof. With three areas of expertise: those of The Good Company in brand consultancy, those of Promise Consulting in market research and customer intelligence and those of The New Anthropology in design thinking and exploratory collective reflection. “Labels, standards, products, services, sourcing, employer branding… the possible fields of intervention for a company in terms of social and environmental responsibility are potentially very vast. At a time when brands are more than ever called upon to take a stand on responsible issues (cf. the current events surrounding the Pact Law, companies with a mission or the Etats Généraux de la Communication), the question of which initiatives to put forward is urgently raised” explains Luc Wise, CEO and Founder of The Good Company. Several advertisers are already beta-testing this new tool.

[READ MORE]

January, 28, 2021

THE GOOD COMPANY LAUNCHES THE GOOD PROOF

Event / Press / Press releases

According to our information, The Good Company, an independent consulting and creative agency born in early 2019 and headed by Luc Wise, is launching The Good Proof. The key is a new offer to enable brands to identify, create and prioritize the evidence of their commitment, in a context of excessive valorisation of societal and environmental commitments. The Good Proof combines the expertise of The Good Company (brand consulting) with that of Promise Consulting (market research and customer intelligence) and The New Anthropology (design thinking and collective exploratory thinking), partners in the project. The Good Proof is already being tested by several advertisers including the MOM group, Intermarché, the mutualist group VYV or the cosmetics brand Kadalys.

[READ MORE]

January, 26, 2021

Presentation by Université Paris-Est Créteil (UPEC) IAE GUSTAVE EIFFEL – PARIS EST Campus Studio IAE

Event / Interventions / News

Proud to introduce you to the M2 Business Engineers. Prestigious and involved professionals and academics, motivated and passionate students, have made this course the most renowned 2nd Master in France in its category. For those who want to join us next year, a short presentation by the Université Paris-Est Créteil (UPEC) IAE GUSTAVE EIFFEL – PARIS EST Campus Studio IAE

[READ MORE]

January, 06, 2021

Luc Wise, The Good Company: “Great statements are useless if they are not followed through. Walk the talk, as the Anglo-Saxons say”.

Event / News / Press releases

Published by The Good Proof, 4 January 2021

Elected “Advertiser of the Year” and his agency The Good Company founded in 2019 “Agency of Tomorrow” at the 41st edition of the Grand Prix des Agences de L’Année, Luc Wise gives hope. And for good reason, The Good Company is an agency with a very committed DNA, which promises to accompany the change of advertisers from all sides through the prism of responsible and engaging communication. In addition, this Good agency is launching a programme dedicated to the thousand possibilities of CSR: The Good Proof. To begin 2021, the editorial team wanted to know its vision of the market, its CSR roadmap, the challenges overcome last year and the objectives of the year to come. In your sights, good advice is available in interviews.

[READ MORE] 

#PromiseConsulting #TheGoodProof

January, 01, 2021

Internship: student manager

Event / Press releases
  • Internship for a desired duration of at least 3 months
  • Fixed-term or permanent contracts are possible depending on the profile
  • Level of studies: Bac +4 minimum (business school)
  • Degree studies in the field of marketing preferred
  • Location of the mission : 76-78 rue Saint Lazare – 75009 PARIS – M° Trinité ou Saint Lazare
Read the whole article