French review of the marketing n°253 (3/4)
Editor: Philippe Jourdan
Articles of Ph. Jourdan, J.-C. Pacitto, S. Mayé, P. Volle, H. Isaac, A. Anis Charfi, F. Lenglet, D. Kreziak, A. Lacroix, J. Masson, V. Tossan, W. Abbas, D. Adolphe, L. Schacher, M.-J. Leroux-Sostenes and Ch. Rouvrais-Charron.