1 month after the release of the confinement: a clear will to break with the austerity of the confinement, even if the resumption of consumption is still timid!
Results based on 800 people surveyed between 05/06 and 09/06 and representative of the French population.
Fragrance Talks: On Wednesday 24th June, Philippe Jourdan, looks back at the third wave of his study and tells us whether we can hope for a return to consumption in France.
Fragrance Talks: 20 min to understand who these young people are in search of meaning.
A digital conference hosted by Philippe Jourdan, Thursday 28th May at 10am.
Fragrance Talks: 20 min to go through a subject.
On Tuesday, May 12th, the day after the eventual lightening of the containment, Philippe Jourdan will come back on the indicators and will try to answer the following question:
Can we hope for a return of the French to consumption?
Digital Conference of 6 May 2020
During this talk, Philippe Jourdan gives his deciphering on the main lessons of the first study on the return to consumption carried out in China. If the Chinese seem eager to gradually resume economic, cultural and social activity, the obstacles remain numerous, and the possibility of a black scenario is still possible. Which sectors will benefit from the rebound in China? What are the levers to be activated to surf the recovery? What is the rebound index for the cosmetics sector, including perfume? Let’s share together the robust indicators of our tracking and exchange on the comparative dynamics of the studied activities!
The Chinese economy is experiencing a historic downturn, with gross domestic product falling by 6.8% in the first quarter of 2020. This fall casts doubt on Beijing’s ability to meet its annual growth target of 5.5%. Philippe Jourdan, marketing professor and CEO of Promise consulting, comments on these figures on RT France.
Published by CHANTAL LE ROUX, 19 APRIL 2020
Promise Consulting, a consulting firm, and Panel On The Web, a marketing, consumer and opinion research institute, surveyed 600 urban Chinese in the top 10% of households with the highest incomes between 26 and 29 April 2020. Three questions were asked as part of an international tracking study on the prospects for a rebound in household consumption worldwide following the #Covid crisis19 :
Frequency with which individuals engaged in a range of economic, cultural and social activities before the Coronavirus crisis.
Slowing down of each of these activities compared to the rate before the Coronavirus crisis.
Anticipation of a return to normality within the next 15 days.
#Coronavirus #France