Press releases

Taking a global shift, the Volkswagen case (VW) has serious consequences today for the German group. Thus, beyond the fall of the share on the stock market (the largest in its history), the financial losses and future (the group faces a fine totaling 18 billion dollars), the brand image, flag bearer of the “made in Germany” and excellence is now tainted for cheating … What will be the eventual footprint for the manufacturer and for the various group brands (Porsche, Audi, etc.) ?
What impact on other automakers? How to rebuild the trust capital when we lied ?

In order to pursue its repositioning on storytelling for women, the agency 79C  (formerly Carlin Communication), has asked Promise, a marketing survey and consulting institute, to survey the perception of “storytelling” amongst more than 500 French citizens. This communication process is more and more used in several sectors, but the agency 79C wanted a focus on storytelling’s impact towards brand devoted to women, and more especially Fashion and Beauty.

Promise, research firm and consultancy in branding, becoming one of 300 highly qualified members of International Consulting Group (ICG). This network transnationally brings together the best experts in different fields (marketing, finance, governance, risk management etc …) aims to offer companies high-level consulting services.

Internal Consulting Group: a new approach of the Board
Since its creation in 2011, ICG brings together strategy consultants and high-value management, each with complementary skills , covering a broad spectrum of industries and trades.